Skinstitut New Packaging Launch
This out-of-home campaign was created to increase Skinstitut brand awareness and promote the launch of the new packaging.
1,800 standard posters with two creative executions were distributed across two weeks, with 700 in Sydney, 700 in Melbourne and 400 in Brisbane.
50 horizontal quad posters were distributed across two weeks, with 20 in Sydney, 20 in Melbourne and 10 in Brisbane.
Weekly reach figures for street posters are 2.65 million in Sydney, 2.45 million in Melbourne and 960,000 in Brisbane, with a total reach of six million.
Skinstitut Brand Awareness
Skinstitut had the opportunity to promote its brand in Greenwood Plaza in 2021. The aim of the creative was twofold – to highlight that Skinstitut products could be purchased at Laser Clinics Australia clinics and to promote the 'Skincentives' offers of three products for $99 and five products for $150.
